The client-coach relationships sometimes sounds and is perceived as just a friendship exchange. I understand this perception and many times have been called "friendly" by clients. However, there is a big difference. While sharing and talking to a friend is a necessary aspect of a friendship relationship, its intentionality is different. Life Coaching is intentional from beginning to end on both sides. t is sought, pursuit and maintained by the client . It is welcomed, guided and facilitated with the utmost intentionality with the sole purpose to bring a desired outcome for the client's personal goals.